With its wealth of unspoilt natural environments and cultural heritage, Gävleborg has significant tourism growth potential. Tourism has developed into one of the fastest growing industries in Gävleborg and accounts for a turnover of about SEK 6.7 billon a year. Visitors spend more than 9.8 million guest nights in Gävleborg and there are over 5,800 year-round employees within the regional tourism industry.

In Gävleborg there are great opportunities for investors. Investments are needed, particularly to meet the demand for accommodation, nature and cultural pursuits, and children’s activities.

Scandinavian Xperience is a common trade mark under which various tourism related services are promoted. Check out their short infoductory film:

res_Gysinge_30_CP.jpgTourism in Sweden

Sweden is an attractive tourism destination, both for leisure and business travel, and its popularity is increasing. The travel and tourism industry is steadily growing and is now considered to be one of Sweden's core industries. Visitor numbers and international visitor revenues have more than doubled over a five-year period and are expected to double again by 2020.

Increasing demand from both Swedish and international tourists, combined with the fact that the industry is rapidly developing, and offers great opportunities for investors and businesses. Foreign investors bring fresh competence to Sweden, along with new products and services.

Tourism in Gävleborg


Gävleborg has four distinct seasons, which offer a wide range of indoor- and outdoor activities and experiences. The summer season provides nature and wildlife activities. Skiing is very popular in the winter and the region has three downhill resorts and numerous cross-country tracks.

Gävleborg also has a rich cultural heritage, including the region’s industrial heritage with several well-preserved locations, and its renowned Swedish Farmhouses of Hälsingland (Hälsingegårdarna). Seven of the Farmhouses became UNESCO World Heritage Sites in 2012.

tradgard_web.jpgThe travel and tourism industry in Gävleborg has a turnover of SEK 6.7 billion a year, employs about 5,800 year-round employees and provides over 9.8 million guest nights a year. Approximately 900,000 of which are commercial guest nights and the region has the objective to double the commercial guest nights to 1.8 million by 2018.

Gävleborg has recently begun targeting the international tourist market, as part of a project together with Visit Sweden. Primary target groups are WHOPs (Wealthy Healthy Older People) and families with children. The region's visitor strategy also aims to attract MICE (Meeting, Incentive, Conferences and Events). The key markets for Gävleborg are Finland, the Netherlands, Norway, Denmark and Germany.

Kungsberget Ski Resort, Sandviken

The 6-hectare resort, 25km northwest of Sandviken, is one of Sweden’s best snow parks, with 19 slopes and 10 lifts, several restaurants and newly constructed lodge accommodation for 2,500 overnight visitors. Current investment will continue to upgrade the site from being a ski centre to a comprehensive resort until 2014.

Destination Järvsö

A large visitor and tourist destination is being established in Järvsö, Ljusdal municipality. The town has a Nordic Animal Park and a ski center. Many cottages and apartments have been recently built, a downhill mountain biking park has been added and a water park is currently under development.

Mackmyra Svensk Whisky Distillery, Gävle

Mackmyra Svensk Whisky Village has recently been established in the forest on the outskirts of Gävle. The village includes a 37 m high whisky distillery, warehouse and a restaurant. There are plans to also construct a visitors centre and accommodation on the site.


With its accessible location and good transport links, Gävle has established itself as a meeting and conference city in recent years. The city offers a range of venues to meet the requirements of any conference. Gävle Convention Bureau won the 2011 Swedish Convention Bureau award.

Gävle Convention Bureau

Gävle Convention Bureau is a non-profit membership organisation working to develop the conference industry in Gävle/Sandviken. The award-winning Bureau is an independent intermediary that liaises with conference organisers and the local events industry.

Why invest in Gävleborg’s tourist industry?

  • A demand for high quality accommodation, activities and new experiences
  • A demand for children´s activities
  • A wealth of unspoilt natural environments and cultural heritage
  • Excellent opportunities for ski resort development
  • Good infrastructure – 60 minutes from the Stockholm Arlanda International Airport and 80 minutes from Stockholm.
  • Established tourism strategy together with tourism-related businesses and organizations in the region.